Hospitality / Seminyak, Bali / 2024
Nocturne Lounge
A cocktail bar that emptied by ten every night. The problem was never the drinks list — it was that the room gave nobody a reason to stay.
- Scope
- Full fit-out, lighting design, bespoke furniture
- Area
- 210 sqm
- Duration
- 7 months
- Capacity
- 84 covers
01
Problem
- 01 52-minute average dwell time
- 02 78dB in a half-full room
- 03 Nowhere comfortable past the first drink
02
Design Approach
A third of the floor became deep banquettes in undyed linen, wrapped in blackened steel and slatted timber rafts that absorb sound without reading as acoustic panels. Lighting dropped from a flat 320 lux to four circuits that fall to 2200K across the evening.
03
Result
Before
- average dwell, from 52
- 114 min average dwell, from 52
- second-drink conversion
- +62% second-drink conversion
- at full capacity, from 78
- 66dB at full capacity, from 78
- covers, down from 96
- 84 covers, down from 96
“They talked me out of twelve seats and into a much better business. I did not enjoy that conversation and I am glad we had it.”
Twelve fewer seats, considerably more revenue.
